“Design is about solving the subtle yet profound regrets in everyday life.”

For a long time, cold beverage lovers have faced a dilemma that is difficult to balance: without ice, drinks lose their refreshing coolness; with ice, the original flavor is inevitably diluted. Although existing insulated cups can help maintain a low temperature for a longer period of time, they still fail to truly solve the change in taste caused by melting ice, as well as the hygiene concerns resulting from cup structures that are difficult to clean thoroughly.

Our design introduces a reusable ice insert inside the cup, separating the ice from the beverage. This allows the drink to stay cold without the ice melting directly into it, preserving the original flavor from the first sip to the last. In addition to its cooling function, Pure Savor also addresses the cleaning difficulties commonly found in reusable cups. With a dual-opening structure, both ends of the cup can be opened, allowing users to clean every corner easily and thoroughly, making it more hygienic than conventional cups.

Furthermore, Pure Savor features a replaceable insert system. In addition to the ice insert, users can switch to a brewing insert for tea, fruit tea, or even place bamboo charcoal inside for simple water purification. With one cup, Pure Savor can adapt to a variety of daily usage scenarios.

Pure Savor aims to solve more than just the act of “drinking” or “carrying beverages.” It responds to the multiple needs of modern takeaway culture, including flavor preservation, convenience, hygiene, and sustainability.