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IEONG CHON MAN

DODA RIGHTHING

Communication Design

Best Print & Packaging

Silver Prize

"GOOD WE LOVE – Sichuan Fire Noodles" delivers a bold and witty visual identity, blending pop minimalism and street-culture energy into a distinctive, rhythmic, and instantly recognizable brand language.

- World Front Design Award Review

GOOD WE LOVE

Sichuan Fire Noodles Is a local brand in CHINA , We use the monster to make people feel a good vibe, and aim to be part of it. The illustration of The Monsters was eye contacts one, we believe in those could bring customers to the wonderland. The entire series of posters was designed with the creation of monsters to create a recognizable and distinctive brand visual image. The black and white color scheme is easy to impress and also frees up some space to set off the noodles.

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