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Chan Yuk Ming

WATER Design Studio 清水設計事務所

Communication Design

Best Campaigns & Advertising

Gold Prize

"The Coiner Mid-Autumn Festival Game Activity" brilliantly reimagines traditional festivity through playful pop aesthetics, uniting cultural heritage, gamified branding, and vibrant visual storytelling with youthful energy.

- World Front Design Award Review

Coiner Mid-Autumn Festival Game Activities Setup and Promotional Items

This is a design project for a game installation activity celebrating the traditional Chinese festival, the Mid-Autumn Festival. The client is a cryptocurrency investment company based in Hong Kong. The project includes not only the game installation within the store but also promotional materials for the event, such as IG posts, IG stories, and short videos.The design of the game installation features a playground that incorporates various traditional elements of the Mid-Autumn Festival, including the moon, a white rabbit astronaut, and multi-layered mooncakes. The design style utilizes ompositions and colors that appeal to young people, aiming to attract youthful participants and promote the client’s business effectively.Participants engage in the gameplay by tossing small plastic balls into various holes on the moon, symbolizing the opportunity to win different prizes. 這是一個慶祝中國傳統節日(中秋節)嘅遊戲裝置活動的設計項目。客戶是一間位於香港的虛擬貨幣投資公司。當中除了在店舖內的遊戲裝置,還包括具宣傳該次遊戲活動作用的IG post、IG story及短片。遊戲裝置的設計上運用了:月球、白兔太空人、多層月餅组成的遊樂場,來結合中秋節的多個傳統元素。設計的風格用上年青人的喜愛的構圖和顏色吸引年青嘅參加者,以達至為顧客宣傳其業務的目的。而玩法是參加者用小塑膠波掟入月球上嘅多個坑洞,代表將會獲得不同嘅禮物。

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