World
Front
Design
Award
IEONG CHON MAN
DODA RIGHTHING
Communication Design
Best Print & Packaging
Silver Prize


"GOOD WE LOVE – Sichuan Fire Noodles" delivers a bold and witty visual identity, blending pop minimalism and street-culture energy into a distinctive, rhythmic, and instantly recognizable brand language.
- World Front Design Award Review
GOOD WE LOVE
Sichuan Fire Noodles Is a local brand in CHINA , We use the monster to make people feel a good vibe, and aim to be part of it. The illustration of The Monsters was eye contacts one, we believe in those could bring customers to the wonderland. The entire series of posters was designed with the creation of monsters to create a recognizable and distinctive brand visual image. The black and white color scheme is easy to impress and also frees up some space to set off the noodles.