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HSU HAO HSIANG

Fox Say Tea Liqueur Co.

Packaging Design

Best Innovative Structural Packaging

Platinum Prize

"Fox Say Tea Liqueur – Fox Roaming the Mountains" beautifully merges Eastern artistry with modern design, turning packaging into a poetic visual journey that embodies elegance, cultural depth, and narrative charm.

- World Front Design Award Review

Fox Roaming the Mountains — A Storytelling Design with Blue-and-White Aesthetics

Fox Roaming the Mountains — A Storytelling Design with Blue-and-White Aesthetics - Fox Say Tea Liqueur presents the “Fox Roaming the Mountains” series, a packaging concept that transforms Taiwanese tea spirits into a cultural journey. Rooted in Eastern heritage, the design merges tea, spirits, blue-and-white porcelain, and traditional Chinese landscape painting into a continuous visual story.The outer packaging adopts a cylindrical paper canister that unfolds into a hand-painted scroll. Across the landscape, foxes roam freely, linking four unique flavors into one flowing narrative. Opening the lid becomes an act of discovery, revealing the hidden story within the mountains and rivers.Each flavor is represented through symbolic motifs: Purple Shiso Lemon with shiso leaves and citrus; Green Osmanthus Oolong with fragrant osmanthus and tea leaves; Blue Pingtung Port with waves, lychee, and coastal imagery; and Red Roselle Berry with vibrant roselle and cranberries.The bottles themselves echo blue-and-white porcelain artistry, decorated with illustrated motifs that highlight the ingredients infused within the tea spirits. Together, the canister and bottle form an integrated storytelling system—an experience that is collectible, cultural, and deeply connected to Taiwan’s landscape and tea tradition.

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