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Chih Wen Chen

CHANCER DESIGN CO., LTD.

Communication Design - Print & Packaging Design

Platinum Prize

A refined and visually confident packaging series that successfully combines Eastern calligraphic expression with the premium atmosphere of black truffle gastronomy.

- World Front Design Award Review

Design Concept Overview of Joyspring Black Truffle Sauce Series

The Joyspring Black Truffle Sauce Series embodies the spirit of “Eastern Brewing Craft × Western Culinary Luxury,” presenting both uniqueness and consistency through its visual design. The Black Truffle Soy Sauce conveys fluidity, richness, and elegance, expressed through calligraphic strokes and ink diffusion effects, paired with deep brown and gold accents to highlight the depth of pure-brewed black beans and the smoothness of liquid texture. In contrast, the Black Truffle Soy Sauce Paste emphasizes concentration, solidity, and refinement, featuring bold typography and purple-black tones, enriched with soil-like patterns and truffle cross-section motifs to accentuate its dense texture and gourmet essence. Together, the two products share the unified identity of the “Black Truffle Sauce Series” while differentiating themselves through liquid versus paste expressions, forming a cohesive brand family. The overarching concept highlights natural brewing, refined gastronomy, and sustainable cultivation, allowing the products to embody cultural depth and refined taste across both everyday seasoning and fine dining.

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World Front Design Award

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